A logo is a symbol or an emblem used by companies, institutions and public organizations to identify themselves in front of customers / public and to be more easily recognized. In simple terms a logo can be defined as the “face” of a brand or company. Since the logo has so much importance and significance, the task of building one becomes very difficult.
Given its importance, the design of a logo becomes therefore an important step that any company should do, and more important they should choose to pay special attention to this process. Whether we are talking about a traditional business or about an online one logo design is a very important phase. When we talk about designing a logo, we have to keep in mind that it is not limited to commercial companies. You can build a logo even for a non-profit organization, public institutions, educational institutions or even individuals.
The idea is that every company that wants to create a durable brand and remain in the customers/public mind, should pay importance to the logo design. While public institutions and schools do not make special efforts regarding this process, companies and business owners who struggle daily with the other competitors on the market, must pay attention to the “logo design” process. The reason why companies need to pay special attention to this process is that, by creating a logo / brand correctly from the beginning, can attract a larger number of customers to their business. On the other hand, the process of designing a logo is not a simple one. This process is complex and there are many aspects that must be considered when creating a logo. In the following lines, I will tell you the 10 most important issues to be considered when conducting a logo.
I’ll start by presenting the benefits of a logo for a website, business or organization. You should pay more attention to the following lines if you are considering to invest in creating a logo for your company, business, organization or website:
The logo is the base for the visual identity of a company.
I will begin here by asking a question: How often to you keep in mind the full name of a company when you see it written somewhere (eg. on a bill, in a newspaper ad, etc..)?
I would allow myself to guess and say that not very often, if ever. In this case, you must realize that the same situation will happen with your customers, if you don’t have a logo. To avoid this situation you must create a logo, define and give your company an image that is easily recognizable. A logo is much easier to remember than a name, and the combination of a well-chosen name and a logo can guarantee a successful identity.
A logo enhances the brand.
Every company wants to be well-known and with a resounding success. In order to be able to reach this level, the company needs a memorable logo. I will allow myself with another question:
How to identify a brand shirt? The answer is simple, the logo. Nike or Adidas shirts can be the same, until the logo is printed on it. Also, McDonald’s and KFC are brands, and when people see the logo they recognize the company. A logo reinforces your brand and represents it. In conclusion, a logo can positively or negatively influence the image of a company.
Facilitates achieving a promotion plan.
The logo plays a very important role in terms of promoting the company. Think about a mall. The brands there mark their appearance by diplaying the logo in different ways. What if instead of logos, you see the names of the companies that own those brands?How easily can you recognize a company’s product on a billboard, if the logo is not on the panel? In most cases, while promoting the company’s products, the space is limited and must be taken advantage of it to the fullest. For example, you can’t put on a banner ad a description containing all the information about the advertised product and the company is promoting. In this situation, a logo placed on that poster tells us who owns the product and where can we procure from. Briefly, the logo makes the difference!